The World Lottery Association was formed in August 1999 by combining AILE, the International Association of State Lotteries, and Intertoto, the International Association of Toto and Lotto Organizations.
WLA best practice marketing and communications guidelines
The WLA executive committee has now established and formally approved a marketing and communications guideline, which may be implemented as a globally recognized standard. Key elements from similar guidelines already in use by 11 major lotteries were instrumental in the development of this document. Prior to approval, the draft guidelines were also circulated to a number of WLA members. Marketing and communications specialist from these member lotteries formed a working group, which provided additional feedback. The resulting document is the culmination of their effort
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